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Vietnam’s 10 most valuable brands in 2020

Vietnam’s 10 most valuable brands in 2020

Saturday 12, 09 2020
Forbes Vietnam has just released the list of the 10 most valuable brands in Vietnam in 2020.

1. Viettel

Viettel's most prominent products are Viettel Mobile network, and Viettel Telecom, which currently holds the largest market share in Vietnam's telecommunications service market. During its 30 years of operation, Viettel has participated in telecommunications and IT services, electronics and telecommunications manufacturing, defense industry, network security industry, and digital service industry.
Since 2000, Viettel has generated more than 1.78 million billion VND in revenue with profit reaching 334 trillion VND. Its equity is 134 trillion VND, and ROE is usually 30-40%. 
Brand value: 2.948 million USD

2. Vinamilk

Vietnam Dairy Products Joint Stock Company (Vinamilk) specializes in manufacturing and trading milk and dairy products as well as dairy-related machinery and equipment in Vietnam. 
Vinamilk is currently the leading enterprise in Vietnam’s dairy processing industry, occupying 54.5% market share. In addition to the domestic market, Vinamilk products are also exported to 43 countries around the world such as the US, France, Canada, Poland, Germany, Japan, Middle East, Southeast Asia, etc. After more than 40 years of development, Vinamilk has built 14 manufacturing plants, 2 logistics factories, 3 sales office branches, 1 milk factory in Cambodia (Angkormilk) and a representative office in Thailand.
Brand value: 2.431,1 million USD


Vietnam Posts and Telecommunications Group (VNPT) is a state-owned enterprise specializing in investment, production and trading in the post and telecommunications field. 
VNPT is a major state economic group in the field of post and telecommunications in Vietnam. It was assigned by the Government of Vietnam to be the investor of Vietnam’s first satellites, Vinasat-1 and Vinasat-2.

Brand value: 509,8 million USD

4. Sabeco

Saigon Beer - Alcohol - Beverage Joint Stock Corporation (Sabeco) is a joint stock company. Despite being a joint stock company, the State still holds nearly 90% of the charter capital of this enterprise, and the Ministry of Industry and Trade acts as the representative of the State in Sabeco (2016).
Sabeco's was formerly known as a small brewery founded by Mr. Victor Larue, a French living in Indochina, in Saigon in 1875. Thirty-five years later, in 1910, it was developed into a factory producing beer, soft drinks and ice. In September 1927, the factory was officially merged into the BGI, and 50 years later (in 1977), it was managed by the Southern Wine Company. After that, it was renamed Saigon Beer Factory.

Brand value: 476 million USD

5. Vinhomes

Vinhomes is the largest commercial property developer in Vietnam. Founded as a subsidiary of Vingroup, the company was incorporated in 2018, and its 10% stake was sold in an IPO. After the first day of transaction, the company became the second largest public company in Vietnam, following its parent company Vingroup.
With a reputation in the real estate sector, Vinhomes Joint Stock Company not only provides real estate but also owns a chain of 5-star hotels with international standards. 

Brand value: 413 million USD

6. Mobifone

MobiFone Telecommunication Corporation, formerly known as Vietnam Mobile Information Company, is a corporation under the Ministry of Information - Communications (before 01/07/2014, it belonged to Vietnam Post and Telecommunication Group - VNPT). Established on April 16, 1993, VMS is the first enterprise in Vietnam to exploit GSM 900/1800 mobile communication service under the brand MobiFone.
MobiFone's main business activities are designing, building, developing networks and providing mobile communication services with modern advanced technology. 

Brand value: 397,8 million USD

7. Massan Consumer

Masan Consumer manufactures and distributes a wide range of food and beverage products. Its products include soy sauce, fish sauce, chili sauce, instant noodles, instant coffee, instant cereals, and bottled beverages. The company exports its products to the United States, Canada, France, the Russian Federation, the Czech Republic, Poland, Germany, Japan, the Middle East, Asia, Laos, and Cambodia.
Masan Consumer operates in the packaging technology, food processing, information and communication technology, construction, investment, and mining industries. Masan Consumer Corporation, formerly known as Masan Food Corporation, changed its name in August 2011. The company was founded in 2000, and is headquartered in Ho Chi Minh City, Vietnam. Masan Consumer Corporation operates as a subsidiary of Masan Consumer Holdings Company Limited (MCH).

Brand value: 323,7 million USD
Massan consumer

8. Vietcombank

Joint Stock Commercial Bank for Foreign Trade of Vietnam, also known as Vietcombank, is the largest company in Vietnam's stock market in terms of capitalization. The bank was established on April 1, 1963 as a state-owned commercial bank. 
Vietcombank currently has nearly 14,000 employees, with more than 400 branches/transaction offices/representative offices/member units at home and abroad. 
Besides, Vietcombank has also developed an Autobank system with more than 2,100 ATMs and more than 49,500 POS nationwide. It is also supported by a network of more than 1,800 correspondent banks in over 155 countries and territories.

Brand value: 251,1 million USD

9. FPT

FPT is the short name of FPT Joint Stock Company (formerly known as Technology Development and Investment Company), which is one of the largest information technology service companies in Vietnam. Its main business activity is the provision of information technology-related services. 
In 2018, FPT's revenue reached 23,214 billion VND, an increase of 17% compared to 2017. Its profit before tax reached 3,858 billion VND, an increase of 31% compared to 2017.

Brand value: 217,6 million USD

10. Vincome Retail

Vincom is space retail company under Vingroup Group. Vincom Retail owns, manages and operates the largest and most classy commercial centers in Vietnam. Currently, Vincom is managing and operating 19 shopping malls across the country with three sub-brands: Vincom Center, Vincom Mega Mall and Vincom Plaza. 

Brand value: 168,8 million USD
Source: Forbes Vietnam

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