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AN OVERVIEW ON SHOPPING SPOTS AND CUSTOMER TREND IN VIETNAM

Wednesday 21, 11 2018
The first bar chart gives information about the number of three main shopping spots in Vietnam from 2008 to 2017
AN OVERVIEW ON SHOPPING SPOTS AND CUSTOMER TREND IN VIETNAM
The first bar chart gives information about the number of three main shopping spots in Vietnam from 2008 to 2017 while the second and third indicate the changes in customer tendency in buying FMCG product. This article will summarize the information by selecting and reporting the main features, and make comparisons where relevant.
 
AN OVERVIEW ON SHOPPING SPOTS AND CUSTOMER TREND IN VIETNAM

As can be seen from the first chart, Wet markets were always the most popular type of shopping spots for Vietnamese in every year of the period. However, though the number of those remained approximately stable, the figures for Supermarket and Shopping mall experienced an upward trend.

In 2008, Vietnam had 7871 wet markets and this number was far bigger than that of Supermarket and Shopping mall (at 385 and 72 respectively). It slightly increased in three years later and reached a peak at 8550 in 2011. After fluctuating around 8546 to 8660 in five years, this figure witnessed a minor decline, finally recorded at 8580 in 2017.

By contrast, the number of supermarkets was only one-twentieth that of wet markets in 2008 (at 385). This figure went up continuously as it got doubled in 2014 with 772 supermarkets in 2014 and finished at 958 in 2017. The same tendency happened to the number of shopping malls when it was only 72 in 2018 but it rose dramatically throughout the period, finished at 188 in 2017.

AN OVERVIEW ON SHOPPING SPOTS AND CUSTOMER TREND IN VIETNAM 2
 
A quick glance at the second charts shows that Vietnamese shoppers have made 4.5 trips a month to convenience stores in 2018, three times that of 2010. Visits to grocery stores increased from 8.81 trips in 2010 to 9.47 trips this year while personal drug stores now have a visit rate of 1.22 trips a month, compared to 0.76 percent in 2010. Vietnamese now go to minimarts two times a month, while in 2010, the visit rate was zero. The abundance of modern shopping places has contributed to this increase. Since 2012, the number of convenience stores has nearly quadrupled. Minimarts comprised the most store openings in the first nine months of 2018, and the health/beauty and modern drug stores have also expanded quickly, doubling in the past two years.

Although traditional trade still dominates in Vietnam, the report showed that visits to wet markets have declined. An average Vietnamese shopper now takes 18.86 trips a month to traditional markets, 25 percent less than eight years ago. Shopping at supermarkets have also dropped from 3.26 trips to 2.45 trips in the same period.

 
AN OVERVIEW ON SHOPPING SPOTS AND CUSTOMER TREND IN VIETNAM 3

In the last bar chart, the increasing number of customers has seen modern trade channels recorded double-digit growths. The given data shows that sales revenue of modern trade channels in urban areas grew 11.3 percent year-on-year in the second quarter, outperforming traditional trade which was up just 1.6 percent.
Categories:
Business

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