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Vietnam’s tourism industry: Reopened and rebounding

Vietnam’s tourism industry: Reopened and rebounding

Wednesday 27, 07 2022
The tourism industry in Vietnam is witnessing a positive recovery, having recorded 60.8 million domestic tourists in the first 6 months of 2022. The industry aims to welcome 5 million international visitors this year, which proves to be a challenge for now.

Vietnam’s tourism industry is on a strong recovery

In the first half of 2022, Vietnam served about 60.8 million domestic tourists. In June, with the summer vacation beginning for many Vietnamese, the number of tourists was estimated at 12.2 million, a record number since the COVID-19 outbreak.

tourism industry of Vietnam

With festivals being held again vibrantly, it can easily be seen that airports are packed with passengers, hotels are all booked up, and amusement parks and attractions are always crowded. It is safe to say right now that the tourism industry of Vietnam was revived.

Many provinces throughout Vietnam welcomed a lot more tourists than before the pandemic broke out. Specifically, Hanoi had 8.6 million visitors, Ho Chi Minh City received 11.5 million (up 43.1%). Thanh Hoa had 6.3 million visitors, and with this result, the province already fulfilled the set target for 2022. The city of Sam Son in Thanh Hoa attracted 4.4 million visitors, surpassing Ha Long and Nha Trang to become Vietnam’s most attractive tourist spot in the first half of 2022. Quang Ninh is another stand-out case, welcoming 5.5 million visitors in the first 6 months of 2022.

Vice Chairman of the Vietnam Travel Association Phung Quang Thang said that with the control of the COVID-19 pandemic, domestic tourism activities in Vietnam have grown strongly, especially during the peak summer season. In which, sea tourism, family tourism, and MICE tourism flourished and thrived.

According to Deputy Minister of Culture, Sports and Tourism Doan Van Viet, domestic tourism has fully recovered. That is the basis for Vietnam's tourism industry to quickly return to normal activities in the context of the new normal, becoming a prestigious destination able to compete in the international market.

Deputy Minister of Culture

"The Google Destination Insights portal shows that domestic searches for domestic travel in May 2022 increased by 487% year-on-year, and continued to increase to 669% in June 2022. These results show that Vietnam has recovered as a tourist destination,” said Mr. Viet.

5 million international visitors to Vietnam – an achievable goal?

Vietnam's tourism industry is implementing many solutions to fulfill the goal of welcoming 5 million international visitors to Vietnam in 2022. However, it remains questionable whether that goal can be achieved.

While the number of domestic tourists increased sharply, in the first half of 2022, the number of international visitors to Vietnam reached 602,000. This number is still too little compared to the goal of welcoming 5 million visitors in 2022.

The reason for that, according to the Director of VietSense Travel Company - Nguyen Van Tai, is that many countries are still implementing measures to restrict travel, so there will be difficulties in attracting tourists in some key markets such as Europe, the US, and Northeast Asia.

In addition, according to the CEO of Allez Voyage Tourism Company - Nguyen Xuan Quynh, the entry visa policy that only allows guests to stay for 15 days will make it hard for guests to enter for long-term stays and to spend much on their visit. "Therefore, it is necessary to continue to improve the visa policy," suggested Ms. Quynh.

In addition, the impact of gasoline prices and high inflation in the European market also affect the travel costs of tourists. COVID-19 is also an obstacle that makes European tourists think twice before traveling to areas as far away as Southeast Asia, including Vietnam. They will switch to choosing destinations right in European countries.

Vietnam Tourism Association

Chairman of the Vietnam Tourism Association, Vu The Binh, shared his opinion from the perspective of an expert in the field, stating that while the number of international visitors is still few, the important thing is that the tourism industry still has a period until the end of 2022. If attraction plans are well-performed, the goal of 5 million visitors can be reached in 1 month.

Welcoming 5 million international visitors will be a big challenge. Deputy Director General of the National Administration of Tourism Ha Van Sieu said that despite the difficulty, the tourism industry had not adjusted its target based on the expectation that the tourist season in September will welcome more international visitors. To attract international visitors in the coming time, Vietnam's tourism industry will step up promotion to high-spending markets such as the US, India, etc.

However, to attract international tourists to Vietnam, in addition to the support from the State, it also requires tourism businesses to supplement human resources and train the existing workforce on the spot to improve the quality of tourism service. In addition, it is necessary to have a plan to build new products, upgrade old products, and bring new experiences to visitors.


Compiled by VietnamCredit

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