In recent years, Vietnamese people have become more conscious of health products, as there has been a significant rise in diabetes, high blood pressure, and cancer. The awareness for well-being has led to a shift in the trend of beverage consumption.
Vietnamese now lean towards healthier drinks, with more nutrition and less sugar. Consumers are willing to pay more for healthier products, spending less on carbonated soft drinks. The revenue growth of carbonated soft drinks in Vietnam has fallen from 27.9 percent in 2011 to 9.3 percent in 2019 and is predicted to be falling further in the future. Meanwhile, healthy natural beverage value sales reached 4.9 billion USD in 2019 and are projected to continue to rise.
The healthy beverage that suits the new trend of drinks is preferably those of organic, natural origin. Juice, especially packaged juice, is becoming a popular choice for Vietnamese consumers.
PepsiCo is a fast-moving consumer goods (FMCG) corporation, specialized in food and beverage. PepsiCo is presented in over 200 countries. In 2013, Suntory PepsiCo Vietnam is established with 100 percent foreign investment, a joint venture between Suntory and PepsiCo.
In 1998, PepsiCo acquired Tropicana, an American multinational company that primarily makes fruit-based drinks. The company specializes in orange juice production.
Tropicana is the leading brand in the Vietnam juice market. Its iconic orange juice brand, Twister, is commonly chosen by Vietnamese consumers.
Coca-Cola is a big player in the beverage industry of Vietnam. Coca-Cola has been dominating the non-alcoholic drinks segment together with Suntory PepsiCo, taking over 41 percent of the market share.
In recent years, Coca-Cola has been aiming for products that are healthier and more nutritious. The company aims to adjust to the healthy lifestyle of Vietnamese consumers.
Minute Maid is a beverage product line, mostly associated with orange juice and lemonade. Owned by the Coca-Cola company, Minute Maid distributes over 100 of its products around the world.
In Vietnam, Minute Maid mainly distributes orange juice and milk fruit juice. Its most popular product in Vietnam is the Minute Maid Teppy orange juice.
Vfresh is a juice brand of the domestic beverage company Vinamilk. Considered a leading brand in the domestic juice segment, Vfresh provides various juice flavors, such as orange, apple, grapes, etc.
Vfresh juice is a popular choice among Vietnamese consumers. A survey conducted in 2013 had shown that Vfresh orange juice and Vfresh apple juice was the most favorite juice brand, topping Tropicana’s Twister orange juice and Minute Maid’s Teppy orange juice.
TH Group has been well-known in Vietnam in the field of dairy products. In 2020, riding the wave of changes in customers’ trends, TH Food Chain has introduced its juice brand into the Vietnam juice market. Called TH true JUICE, this brand provides customers with fruit juice, smoothie, and milk fruit juice products.
TH true JUICE uses natural ingredients, with product lines that do not add additional sugar to assist in adjusting the Vietnamese’s habit of overconsuming sugar. Vietnamese customers who aim for a healthier lifestyle are warming up to the TH true JUICE products.
Nafoods has been on the Vietnam beverage market since 1995, with its main segment of products being soft drinks.
In 2015, Nafoods Group introduced its juice brand – Juice Smile, to the market. Juice Smile provides different flavors, namely passion fruit, pineapple, pomegranate, orange, and grapes. The product is considered convenient and easy to use.
Nam Viet Food & Beverage officially started its operation in Vietnam in 2016. Nam Viet brings healthy, natural drinks to consumers in Vietnam and over the world. Their products bring natural taste while remaining nutritious, meeting customers’ new trend of drinks.
Compiled by VietnamCredit