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Charging for online news: Feasible or not?

Thursday 21, 06 2018
On June 20, after one and a half months of testing, VNA's VietnamPlus online newspaper became the first Vietnamese news agency to offer subscription services on reading news online. Notably, out of the 200 news publising per day on VietnamPlus, only
Charging for online news: Feasible or not?
On June 20, after one and a half months of testing, VNA's VietnamPlus online newspaper became the first Vietnamese news agency to offer subscription services on reading news online. Notably, out of the 200 news publising per day on VietnamPlus, only about 5-10 items are charged, so this will not affect the mission of providing essential information to readers.

In fact, even the major newspapers in the world have taken charge of readers. However, only specialized articles, exclusive, special reports are charged. Therefore, readers can decide whether or not to spend money on reading.

Readers are increasingly avoiding annoying and offensive advertising when reading news

In fact, more than 40 million users use Adblock to block ads on the internet. In addition, younger generations are increasingly favored by online payment service providers such as Spotify, Netflix, mobile applications ... - as long as they stay up-to-date and focus on what they care. This also helps to remove some of Click-bait news or fake – news to put ads.

More importantly, readers will choose traditional and official newspapers to keep up with the news between huge sources of information that we can hardly verify. At that point, they may be ready to pay if the content meet the needs of what they want.

So in huge sources of information, why readers decide to pay for what they are about to read?

Paid articles often focus on specific areas with investment. Hot issues are at the forefront to attract people to subscribe. Readers who are ability to pay are often high income earners who need information on a topic from experts.
 
 
According to recent survey, many readers claim that the amount of money they pay for reading is lower than what they receive. Many readers surveyed tend to think that news is relatively cheap. Most of them think that the price they pay is "fair". Only 1 out of 10 people think that their cost is more than what they receive. People who read newspapers often report that cost for them more than that for online newspaper subscription (48% versus 32%). Thus, the ability to pay readers for the online newspaper is not too difficult. Of course, this road is not flat because there are too many challenges ahead.

 
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Business

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